Minify, Compress or Minimize CSS?

Many people search for many things when it comes to minifying CSS. I originally bought this domain since I thought cssminifier.com was a good one. It turns out that many people search for "css minify" or "css minifier".

However, not everyone thinks like me. It turns out that people search for a number of things. Let's take a look at this table which contains the past month's worth of queries in which cssminifier.com appeared in the top ten results, what position it appeared at and how many people clicked through.

As you can see, for some queries the CTR is quite high, but on others it's a lot lower - mainly because the user searched for "css " where is not "minify" or "minifier". e.g. "compress" where the site appears at position six, rather than one or two. There is only a CTR of 7% from that one! (Interestingly, I do okay for some typos such as "css minifer", since the CTR is 80%, though there are very few queries for it.)

I'm not going to analyse this too closely though but I'll leave the table here if you're interested.

Query	Impressions	Clicks	CTR	Avg. Position
css minify	5,500	3,500	64%	1.1
minify css	6,500	3,000	46%	2.3
css minifier	3,000	2,500	83%	1.0
minify css online	600	200	33%	2.9
css min	400	200	50%	1.8
minified css	400	200	50%	1.3
css minify online	400	170	42%	2.1
compress css	1,600	110	7%	6.6
minifier	900	110	12%	3.4
minimize css	700	110	16%	4.1
how to minify css	200	90	45%	1.8
css minifier online	200	90	45%	2.5
min css	150	90	60%	1.5
css compressor	1,300	70	5%	8.2
css minification	170	70	41%	1.9
css minified	110	70	64%	1.1
css compress	900	50	6%	7.3
minifier css	70	50	71%	1.1
cssminifier	60	50	83%	1.0
cssmin	600	35	6%	5.8
compress css online	150	35	23%	3.4
online css minifier	150	35	23%	3.0
minificar css	70	35	50%	2.3
online css compressor	150	30	20%	4.8
minifycss	70	30	43%	3.0
minimise css	50	30	60%	2.6
cssminify	50	30	60%	1.8
css minifer	35	30	86%	1.0
css minimize	110	22	20%	3.8
minifying css	70	22	31%	2.4
min.css	60	22	37%	1.4
css mini	50	22	44%	1.3
online minify css	35	22	63%	2.1
compress css files	110	16	15%	3.3
css minify tool	30	16	53%	1.4
minfy css	30	16	53%	2.2
css minifyer	22	16	73%	1.0
minify	600	12	2%	11
css compressor online	90	12	13%	4.8
deminify css	70	12	17%	3.7
css	500	<10	-	69
javascript minifier	200	<10	-	10
javascript minify	200	<10	-	10
minify online	110	<10	-	5.8
css compression	110	<10	-	8.5
js minify	90	<10	-	11
online minify	90	<10	-	5.7
mincss	90	<10	-	8.3
minification	70	<10	-	4.9
online minifier	70	<10	-	6.2

(Ends)

Tags: seo

Posted: 8 years ago

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